By On September 14th, 2006

Way to Go, Madrid! Fashion World Gets A Slap

Madrid’s Fashion Week delivered a heated slap in the face to the fashion industry by requiring all fashion models to meet Body Mass Index (BMI) requirements in order to walk the runway! Up to 30 percent of the models so far have been turned away:

The Madrid show is using the body mass index or BMI — based on weight and height — to measure models. It has turned away 30 percent of women who took part in the previous event. Medics will be on hand at the September 18-22 show to check models.

“The restrictions could be quite a shock to the fashion world at the beginning, but I’m sure it’s important as far as health is concerned,” said Leonor Perez Pita, director of Madrid’s show, also known as the Pasarela Cibeles.

A spokeswoman for the Association of Fashion Designers of Spain, which represents those at Madrid fashion week, said the group supported restrictions and its concern was the quality of collections, not the size of models.

Eating disorder activists said many Spanish model agencies and designers oppose the ban and they had doubts whether the new rules would be followed.

It’s high time we stopped putting anorexia and bulimia on a pedestal. If you’re involved with media advertising, consider adopting the same high standards that Madrid exemplifies.

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