By On September 13th, 2018

Kate Moss renounces her famous quote: “Nothing tastes as good as skinny feels”

Source: Wikimedia Commons/Renan Katayama

For many eating disorder advocates, Kate Moss is the face of the social pressures being foisted on young vulnerable people through a media that perpetuates the idea that being skinny is more important than health or happiness.

The 44-year-old model started her career as one of the prime models of the ‘heroin chic’ movement which encouraged models to be dangerously thin and waifish.

Moss in a Calvin Klein ad from the 90’s

Then, in 2009 – at perhaps the height of her career – Moss famously uttered the quote “Nothing tastes as good as skinny feels.”

The mantra spread like wildfire, leading other models and health advocates to criticize Moss’s dangerous rhetoric.

Not long after Kate Moss’s quote hit headlines around the world, former Ultimo model and head of the ‘Say No To Size Zero’ campaign, Katie Green, worried about the effect Moss’s words would have.

“There are 1.1 million eating disorders in the UK alone,” Green said. “Kate Moss’s comments are likely to cause many more. If you read any of the pro-anorexia websites, they go crazy for quotes like this.”

Sure enough, chief executive of eating disorder charity Beat, Susan Ringwood would later confirm “this phrase is often used as one of their 10 commandments or mantras.”

Now, a decade later, Kate Moss is retracting the quote and says the regrets ever saying it in public. Rather than a mantra intended for others to emulate, Moss described the phrase to NBC’s Megyn Kelly as more of a coping mechanism to deal with the full-time nature of being a fashion model.

“My friends used to say it, because you know, we were all living together, and we’d go for biscuits and go ‘Oh, nothing tastes as g…’ It’s a little jingle.”

In fact, Moss believes the industry has moved away from celebrating extreme thinness to promote more diversity. As the head of her own recently launched modeling agency, Kate says she is excited about the change.

“There’s so much more diversity now, I think it’s right,” she explained. “There’s so many different sizes and colors and heights. Why would you just be a one-size model and being represented for all of these people? So yes, for sure, it’s better.”

At the time, Moss’s former modeling agency claimed the quote was taken out of context and said “Kate does not support this as a lifestyle choice.” Still, it’s clear she felt pressure to participate in this dangerous lifestyle to continue her modeling career.

More than a decade later, Moss is correct that the world of modeling has made strides to accept a wider variety of bodies, but there is still significant work to be done to destigmatize bodies that don’t fit the traditional, hyper-thin shape of the majority of models.

You can watch a nine-minute excerpt of the wide-ranging interview between Moss and Megyn Kelly below:

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