Not Even Once: Montana’s Meth Commercials Mean It
Thomas Siebel, a Montana businessman and philanthropist, founded the Montana Meth project and plunked down ten million dollars to ensure it sends a message to state teens. Not even once, the commercials say–but it's the gripping and terrifying images that speak louder than the slogan.
One commercial portrays a girl turned to prostitution as a result of meth, another shows an angry young man beating on the door of his parent's house. The commercials are shocking for their realism and emotionality–it's a gut level assault on addiction. While the commercials are difficult to watch, the results have been impressive: