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By On September 2nd, 2009

An increase in alcohol prices equates to less drinking

A study published in Alcoholism: Clinical and Experimental Research found that if the price of drinks increased college students drank less. The study, which gathered self-reports from college age patrons leaving a Florida bar, found that even “slight increases” in the price of alcohol lead to considerable decreases in consumption. According to Ryan J. O’ Mara, MS, and colleagues from the University of Florida in Gainesville, after adjusting for variables such as “the intention to get drunk,” sex, and body mass index, the cost per gram of alcohol was associated with an odds ratio of 0.97 (95% CI 0.95 to 0.99, P<0.001) of having a blood alcohol level exceeding the legal limit. In layman’s terms, a 10 cent increase in the cost of alcohol by graham, which on average would be approximately $1.40 increase per drink, equated to a 30% reduction in the risk of leaving the bar with a blood level of 0.08 g/210 L. Click here to read an article from Ivanhoe Medical that discusses this study more.

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